Engage, the National Association for Gallery Education, has announced that Children’s Art Week is back for 2019, running from Saturday 8 until Sunday 16 June. This annual campaign encourages venues – including museums of all sizes – to participate by hosting an event, or running an activity, that captures children’s imaginations, encourages creativity and attracts new audiences to the arts.
The first 40 venues to register will be offered £50 grant towards costs. Participating venues will receive support to run, publicise and brand their events, including stickers, logos and press release templates.
Year after year Children’s Art Week has been shown to be one of the most effective, yet simple, ways to bring new audiences into local venues, whilst also giving creative opportunities to disadvantaged children and young people.
2019 also marks Engage’s 30th birthday and to mark this significant milestone Engage will be building on its reach to encourage more venues to sign up. Speaking about the role of Children’s Art Week, Engage Director, Jane Sillis said:
“Much of Children’s Art Week takes place in areas of low cultural engagement, encouraging participation with audiences that do not otherwise enter their local cultural venues. Throughout Children’s Art Week’s history, almost two thirds of participating venues reached new audiences, and nearly one third reached children and young people who had never previously participated in out of the classroom arts activities. We see the role of Children’s Art Week to respond to a challenging context for arts learning and access and are delighted to be able to run it again in 2019.”
Evaluation from Children’s Art Week consistently shows it is a great way to attract new visitors. Each year around 60% of participants are first-time visitors to venues, moreover, around 30% of them are also completely new to the arts. It’s clear that hosting a Children’s Art Week event is a great way to connect with local communities and bring people in who may not otherwise visit. It also creates an opportunity to begin an ongoing relationship with those visitors.
You can also follow engage on Twitter @engagevisualart and use the hashtag #ChildrensArtWeek for updates, or search for ‘engageinthevisualarts’ on Facebook.