Sector Welcomes Emma Chaplin As The New Director Of AIM

With the announcement last week that Emma Chaplin has been appointed as the new Director of AIM, the best wishes came in thick and fast. Our Twitter post revealing Emma’s appointment was viewed and shared hundreds of times and the congratulations poured in via email from AIM members, partners and museum freelancers.

Museum and heritage sector media were also quick to highlight this news and a roundup of the articles covering this news can be found below: thank you to our colleagues in the museum, leisure and tourism press for promoting this new and exciting chapter for AIM.

There will be a full interview with Emma Chaplin in the February AIM Bulletin. In the meantime, find out more about Emma and what her appointment means for AIM, in the heritage sector media links below.


Museums + Heritage Advisor

Helping Heritage Organisations Prosper: Q&A with AIM’s new director Emma Chaplin

Leisure Week

Association of Independent Museums names Emma Chaplin new director

Museums Association (Museums Journal)

Emma Chaplin appointed AIM Director

Arts Industry

New CEO for Independent museums

Attractions Management Magazine

Association of Independent Museums names Emma Chaplin new director


Follow Emma Chaplin on Twitter


Find out more about Emma Chaplin:




Suppliers Directory

Need a product or service? Take a look at the AIM Suppliers Directory

AIM Hallmarks Programme

How can the AIM Hallmarks of Prospering Museums help AIM member museums to prosper and thrive?

AIM Energy Action Group

The AIM Energy Action Group is free to join and can save your museum money