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News
This section features news, events and staff and Trustee vacancies from across the museum and heritage sector.
You can submit news articles for consideration to editor@aim-museums.co.uk
AMA events
11/01/2021 in Awareness & Networks, Visitor Focus
The AMA has a variety of webinars coming up between January and March that are a great way to fit some training into your week — whether you’re at home or are back in the office. They co…
We’re pleased to welcome Conservation Resources to AIM as our newest Associate Supplier. Conservation Resources UK was established more than 30 years ago and supplies museums, gallerie…
How Divento.com helped a small museum reopen
07/01/2021 in Visitor Focus
Like many small museums, Bath Postal Museum didn’t have the means to reopen in a COVID-compliant way. Setting up and maintaining it’s own booking system was too costly and the us…
It’s Showtown!
21/12/2020 in Awareness & Networks, Innovation & Risk
Seeking to bring together the best of museum and visitor attraction, Showtown celebrates Blackpool and its role in the development of British popular culture. We spoke to Learning and Engag…
Let’s take this outside
17/12/2020 in Innovation & Risk, Visitor Focus
With many museums forced to limit their indoor space, interpretive designers the Creative Core celebrate the joys and possibilities of outdoor interpretation for museums and visitors alike. …
Re-engaging your visitors
16/12/2020 in Visitor Focus
Due to the altered COVID-19 landscape, we may have to re-learn what our visitors want, explains Colin Mulberg. The museum and heritage sectors are dealing with shifts in vis…
What more can we do?
09/12/2020 in Leadership & Culture, Visitor Focus
Management Consultants Fourth Street highlight how responding to COVID-19 demands constant creative thinking, not least as museums are perhaps more important to our communities tha…
Steps to Sustainability – Building a Sustainable Heritage Sector – applications open
20/11/2020 in Innovation & Risk
AIM is pleased to be partnering with The Social Enterprise Academy as they open applications for their new National Lottery Heritage Fund project – Steps to Sustainability! This opport…
National Video Game Museum
29/10/2020 in Visitor Focus
The National Videogame Museum is new as museums go, having opened in Sheffield in 2018. In our first year, we welcomed 40,000 visitors, school groups and families, drawn to the museum by en…
When we think of driving traffic to websites, we often focus solely on new visitors. But if you think about it, returning visitors are more familiar with your museum and your brand, and are much mo…
Key phases of the customer journey
20/10/2020 in Visitor Focus
You have re-opened, but how can you make the most of your customer experience, marketing and income generation activities? In this article AIM Associate Supplier Bryn Jones Associates looks at …
Reach out with inclusive Social Media
07/10/2020 in Visitor Focus
Reaching out to all customers and visitors is key in these challenging times, so it is even more important to ensure your social media work is inclusive. Here, Becki Morris, Director of DCN and…