News

This section features news, events and staff and Trustee vacancies from across the museum and heritage sector.

You can submit news articles for consideration to editor@aim-museums.co.uk

Make your museum website sticky by harnessing marketing psychology

When we think of driving traffic to websites, we often focus solely on new visitors. But if you think about it, returning visitors are more familiar with your museum and your brand, and are much mo…

Key phases of the customer journey

You have re-opened, but how can you make the most of your customer experience, marketing and income generation activities? In this article AIM Associate Supplier Bryn Jones Associates looks at …

Reach out with inclusive Social Media

Reaching out to all customers and visitors is key in these challenging times, so it is even more important to ensure your social media work is inclusive. Here, Becki Morris, Director of DCN and…

Updated Retail Success Guide now available

Author of AIM’s latest Success Guide, Peter Holloway, shares top tips for successful retailing for smaller museums. …

AIM and Museums Association working together to support Kickstart scheme

AIM and Museums Association are working together to support the sector in accessing the Kickstart Scheme…

Disabled people fear exclusion due to Covid-19 restrictions

Survey reveals disabled people’s top concerns around visiting places and what they expect venues to be doing to make it safe and easy for them to visit. Disabled people’s top con…

Moving forward in digital heritage

Working in digital heritage is exciting: as technology improves all the time, the possibilities of what can be achieved continue to grow. Here AIM Associate Supplier Experience Heritage explore som…

Virtually there – creating effective online experiences

Many museums are reaching out to their audiences by exploring alternative ways to tell their stories in a memorable way. Here, ATS Heritage highlight what m…

Get involved with DCMS Love Culture week

To celebrate culture, DCMS will be highlighting: museums, galleries, heritage sites, libraries, cinemas and cultural organisations, bi…

Hayes Parsons Insurance Brokers on assessing risk and financial viability

Following the welcome issue of reopening advice and guidance Ben Leah, Director, Hayes Parsons Insurance Brokers highlights how museums might a…

Rethinking museum spaces for reopening

Award-winning architects John Puttick Associates explore how you might optimise your museum space to address the challenges of reopening …

ALVA Attractions Recovery Tracker

The Association of Leading Visitor Attractions (ALVA) has published the results of Wave 1, 2, 3 and 4 of its Attracti…

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