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News
This section features news, events and staff and Trustee vacancies from across the museum and heritage sector.
You can submit news articles for consideration to editor@aim-museums.co.uk
AIM and Museums Association are working together to support the sector in accessing the Kickstart Scheme…
Hayes Parsons Insurance Brokers on assessing risk and financial viability
06/08/2020 in Finance, Innovation & Risk
Following the welcome issue of reopening advice and guidance Ben Leah, Director, Hayes Parsons Insurance Brokers highlights how museums might a…
Top 10 Ways That Digital Interpretation Can Improve Your Visitor Experience
21/10/2019 in Innovation & Risk
Digital interpretation comes in a bewildering array of forms. It also has a confusing number of names; sometimes its multimedia and sometimes it’s interactive or mobile interpretation. It can be …
Have You Googled Your Museum Recently?
25/09/2019 in Innovation & Risk
If you have recently searched for your museum online, then the chances are that you have seen what Google calls a Knowledge Graph or Knowledge Graph Panel which appears as a block of information ab…
Improve Visitor Satisfaction At Your Museum Through Sentiment Analysis
13/09/2019 in Innovation & Risk, Visitor Focus
Sentiment analysis (or opinion mining) has become a hot-trend topic of market research in the past few years and it can show you what your museum visitors think and feel about their experience at y…
Your Museum Membership Scheme: How To Recruit, Retain And Engage Your Audiences
24/07/2019 in Innovation & Risk, Visitor Focus
Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…
Using Sentiment Analysis To Immediately Improve Your Museum Visitor Experience And Grow Revenues
14/06/2019 in Innovation & Risk, Visitor Focus
Data, information, fresh knowledge and insights are the lifeblood of any organisation and AIM member museums can now benefit from a new service from P…
Data, Visitor Behaviour and Experience: Case Study And Tips To Improve Your Museum
07/06/2019 in Innovation & Risk, Visitor Focus
Each year, we like to highlight some of the exhibitors that are attending AIM National Conference so that our delegat…
How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors
10/05/2019 in Innovation & Risk, Visitor Focus
As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…
One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…
5 Simple SEO Tips To Get More Visitors To Your Museum Website
02/10/2018 in Innovation & Risk, Visitor Focus
Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…
AIM Launches New Success Guide: Successfully Taking Over Your Local Museum
18/09/2018 in Awareness & Networks, Governance
Asset transfer is a relatively new approach to managing museums. It is complex, and it will be some time before the implications can be assessed. We spoke to Bethany Rex, Research Fellow at The Un…