News

This section features news, events and staff and Trustee vacancies from across the museum and heritage sector.

You can submit news articles for consideration to editor@aim-museums.co.uk

AMA events

The AMA has a variety of webinars coming up between January and March that are a great way to fit some training into your week — whether you’re at home or are back in the office. They co…

How Divento.com helped a small museum reopen

Like many small museums, Bath Postal Museum didn’t have the means to reopen in a COVID-compliant way. Setting up and maintaining it’s own booking system was too costly and the us…

It’s Showtown!

Seeking to bring together the best of museum and visitor attraction, Showtown celebrates Blackpool and its role in the development of British popular culture. We spoke to Learning and Engag…

Let’s take this outside

With many museums forced to limit their indoor space, interpretive designers the Creative Core celebrate the joys and possibilities of outdoor interpretation for museums and visitors alike. …

Heritage Heroes Awards 2020

Heritage Heroes Awards 2020: Nominations are now open! Do you know someone who went in to check on an empty heritage building in lockdown? Do you know someone who check…

Re-engaging your visitors

Due to the altered COVID-19 landscape, we may have to re-learn what our visitors want, explains Colin Mulberg. The museum and heritage sectors are dealing with shifts in vis…

Museum Profile – Black Cultural Archives

Black Cultural Archives (BCA) in Brixton is the home of Black British History. Our mission is to collect, preserve and celebrate the histories of people of African and Caribbean descent in the UK a…

What more can we do?

Management Consultants Fourth Street highlight how responding to COVID-19 demands constant creative thinking, not least as museums are perhaps more important to our communities tha…

National Video Game Museum

The National Videogame Museum is new as museums go, having opened in Sheffield in 2018. In our first year, we welcomed 40,000 visitors, school groups and families, drawn to the museum by en…

Museum Profile – The Cromwell Museum

The Cromwell Museum is a contradiction; it’s one of the smallest museums in the UK (our gallery space is currently a single room just 70 metres square) but has internationally important c…

Make your museum website sticky by harnessing marketing psychology

When we think of driving traffic to websites, we often focus solely on new visitors. But if you think about it, returning visitors are more familiar with your museum and your brand, and are much mo…

Key phases of the customer journey

You have re-opened, but how can you make the most of your customer experience, marketing and income generation activities? In this article AIM Associate Supplier Bryn Jones Associates looks at …

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