Innovation & Risk

Turn Views Into Visitors – Make Your Museum Website Work For You

It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …

Top 10 Easy Tips To Improve Your Museum Website

Updating your museum website can feel like a huge task, so we spoke to Harry O’Connor, CEO of AIM Associate Suppliers, Heritage Creative, for som…

AIM Launches New Guidance On Heritage Capital Projects

Museums and heritage sites that are about to embark on major capital projects can now prepare for the work and challenges ahead thanks to a recently launched free new publication by the Association…