Innovation & Risk

AIM and Museums Association working together to support Kickstart scheme

AIM and Museums Association are working together to support the sector in accessing the Kickstart Scheme…

Hayes Parsons Insurance Brokers on assessing risk and financial viability

Following the welcome issue of reopening advice and guidance Ben Leah, Director, Hayes Parsons Insurance Brokers highlights how museums might a…

Top 10 Ways That Digital Interpretation Can Improve Your Visitor Experience

Digital interpretation comes in a bewildering array of forms. It also has a confusing number of names; sometimes its multimedia and sometimes it’s interactive or mobile interpretation. It can be …

Have You Googled Your Museum Recently?

If you have recently searched for your museum online, then the chances are that you have seen what Google calls a Knowledge Graph or Knowledge Graph Panel which appears as a block of information ab…

Improve Visitor Satisfaction At Your Museum Through Sentiment Analysis

Sentiment analysis (or opinion mining) has become a hot-trend topic of market research in the past few years and it can show you what your museum visitors think and feel about their experience at y…

Your Museum Membership Scheme: How To Recruit, Retain And Engage Your Audiences

Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…

Using Sentiment Analysis To Immediately Improve Your Museum Visitor Experience And Grow Revenues

Data, information, fresh knowledge and insights are the lifeblood of any organisation and AIM member museums can now benefit from a new service from P…

Data, Visitor Behaviour and Experience: Case Study And Tips To Improve Your Museum

Each year, we like to highlight some of the exhibitors that are attending AIM National Conference so that our delegat…

How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors

As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…

How Can Museums Work With Web Design Agencies?

One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…

5 Simple SEO Tips To Get More Visitors To Your Museum Website

Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…

Turn Views Into Visitors – Make Your Museum Website Work For You

It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …