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02/06/2020 in Visitor Focus Success Guide - Marketing

AIM’s Success Guide on Marketing seeks to demystify the discipline for small and medium-sized museums, providing an overview of what marketing is and a helpful framework for developing a strategy and action plan.

27/04/2020 in Visitor Focus Success Guide - Understanding Your Audiences

How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.

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