AIM Hallmarks

Isle of Wight Steam Railway

What are the AIM Hallmarks?

The AIM Hallmarks distil and share the experience of two generations of leaders of independent, innovative and imaginative museums, combined with respected thinking and research. Since they were first published in 2015, AIM has worked with museums and heritage organisations across the UK to put the ideas in the Hallmarks into practice.

Our publication, Preparing to Prosper shares the experience of museums that have used the AIM Hallmarks, and suggests ways you may wish to use the Hallmarks within your own museum.

Download the framework: The AIM Hallmarks of Prospering Museums

Oct 2020 – Please note that an update to these pdfs, incorporating our new Tackling Inequality Hallmark is currently in production.

Wheal Martyn
Wheal Martyn
Hallmarks at Home

Hallmarks at Home

Hallmarks at Home takes the existing principles and applies them to the recovery and reopening of the museum sector post-coronavirus. This programme of online events is intended to help AIM members get into the best position to prosper and thrive in the long-term.

To see what events are coming up and book your place, please visit our events page. 

All events are free and take place via Zoom. Places are limited, giving you the chance to have your own questions answered and hear from fellow AIM members facing similar challenges to you.

Find out more about the AIM Hallmarks

Find out more about the AIM Hallmarks

Click here to find out more about the AIM Hallmarks Programme>>

If you have any questions, please contact Margaret Harrison at Margaret@aim-museums.co.uk

The AIM Hallmarks programme from 2015 to 2018 was supported by Arts Council England through the Museums Resilience Fund.

 

Useful case studies

Useful case studies

Read the following case studies from previous AIM grant recipients to understand the type of project that we typically fund. Find out more here>> 

  • AIM Hallmarks Awards – Useful Case Studies

  • AIM Hallmarks Programme

  • Purpose

    Know, articulate and embrace your ‘purpose’

  • Leadership & Culture

    Create an organisational culture that can readily adapt and respond

  • Governance

    Consciously practise Good Governance following Charity Commission and AIM Guides

  • Innovation & Risk

    Be adaptive, resourceful and prepared to take risks

  • Awareness & Networks

    Take part in varied, active networks and partnerships and have good external awareness

  • Visitor Focus

    Understand your visitors and supporters,especially the visitor experience, and invest in its improvement

  • Collections

    Collect, guard and make accessible your collection

  • Finance

    Be financially resilient andwell-managed as a charitable business

  • Tackling Inequality Hallmark