If you have recently searched for your museum online, then the chances are that you have seen what Google calls a Knowledge Graph or Knowledge Graph Panel which appears as a block of information about your museum on the right-hand side of your desktop screen after entering a search term.
The block holds relevant information which is context specific and is controlled by an easy to use interface called Google My Business (GMB), a free Business Profile that lets you easily connect with customers across Google Search and Maps.
But how can this information help attract visitors to your museum?
We sourced some advice and top tips from AIM Associate Supplier, Simon Sadek, Director and Senior Worldwide Google Maps Photographer at 360 Virtual Tour Co. – an official global provider of 360° virtual tours, Google Street View, 3D Matterport Venue Scans, Aerial and Commercial Photography.
All AIM members receive this service free of charge, including a 1-2-1 phone consultation, so give Simon a call if you need any help.
Simon has also written an extremely useful guide that explains about the importance of Google My Business – a free Google listing that all AIM member Museums should be aware of to make sure their data is correct and visible to customers across the Google platform.
This will help you increase your search rankings across Google, attract more visitors and improve online exposure.
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Celebrate Your ‘History Makers’ With A Grant Of Up To £75,000
Celebrate your museum’s historical figures with a grant of up to £75,000 through the AIM Biffa Award ‘History Makers – People who shaped our world’ programme which is now open for applications from members in England
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