Now in its third year, Museum Shop Sunday celebrates the unique and exciting shops which play such a vital role in helping arts, cultural and heritage attractions to survive and thrive.
On Sunday 1 December 2019 over 1,200 cultural venues worldwide will be putting on special events such as gin sampling, food tasting, meet the maker, book signings and craft activities with special offers and discounts.
Museum Shop Sunday is a fantastic platform for museum shops to:
Boost income – in 2018 participants reported increases of up to 68% in sales, 55% in footfall and 49% in average transaction value
Attract new audiences – showcase your products and your museum to new customers
Boost awareness – increase media coverage and social engagement by being part of an international campaign.
How to get involved
Start planning your event or promotion for the day – ideally something that will attract publicity in the run-up to the day and appeal to both new and existing customers. A combination of two or three events can work well – perhaps a craft activity or book signing, a food or drink tasting, a competition or prize draw and a free gift with selected purchases.
Use the marketing toolkit to create posters, email headers, web banners and social media posts.
Sign up hereto let us know you’re taking part and we’ll promote your event on the Museum Shop Sunday website and on social media. Don’t forget to follow and tag Museum Shop Sunday on Facebook, Twitter and Instagram.
For more tips and advice, including key messages, how to promote your activities and how to overcome challenges such as limited time and resources, check out our FAQs.