Coronavirus resources – Fundraising top tips

Following our first Fundraising Forum, Judy Niner shared five top tips with AIM members on how to approach fundraising now. The key message is about positive and confident communication:

  1. Use the current situation to build relationships and communicate with funders – build long term commitment rather than short term cash
  2. Now is the time to show and communicate confidence – tell people what you are doing and how you are managing the situation
  3. Be helpful, useful and generous – people will notice and be more ready to support in future. Prove your relevance and importance to your communities, and collect evidence
  4. Look after your volunteers, supporters and stakeholders
  5. Fundraising is not a magic money tree – if your organisation is not about to collapse don’t start an appeal at the moment.

If you’d like the chance to talk to Judy directly about your fundraising plans, register for our next Fundraising Forum at 4pm on Wednesday 29 April.