AIM Hallmarks Programme

Coffin Works
Coffin Works
National Maritime Museum Cornwall
National Maritime Museum Cornwall
Black Country Living Museum
Black Country Living Museum

How can AIM members benefit from the AIM Hallmarks of Prospering Museums?

The ‘AIM Hallmarks of Prospering Museums’ offer a framework to help museums and heritage organisations throughout the UK. The Hallmarks identify what it is about how successful heritage organisations work that enables them to prosper and thrive.

The Hallmarks are based on the understanding that successful museums share certain characteristics: a culture of resourcefulness, passion and willingness to try new things. These are all things that give prospering museums and heritage organisations their independent spirit and are rooted in how organisations think and behave, rather than in their size or structure.

AIM members can benefit from a variety of schemes under the AIM Hallmarks Programme, including the following:

AIM Hallmarks Governance Programme

Being a museum or heritage trustee can be a rewarding but sometimes daunting task, so AIM is delighted to offer a Governance programme, designed to offer new opportunities for museum boards and trustees to share experiences, explore new approaches and benefit from expert support.

Included in the programme is:

946 Woodhorn Museum Weeping Window

Museum and Heritage Trustee Newsletter

Published quarterly, the AIM Trustee newsletter is packed with the advice, news and ideas that trustees particularly need. To sign up please contact or

Prospering Boards for Prospering Museums

This strand is designed to assist boards in their development, with the aim of strengthening and increasing their capacity to offer effective leadership to their museums, using the Hallmarks as a guide.

Please click here for more information. 

Participants will receive bespoke, one-to-one support from a specialist consultant, who will work with them to identify and address particular challenges specific to them. For more information please contact: Helen Wilkinson, AIM Assistant Director:

Trustee Seminars

This series of seminars will offer in-depth expert advice to equip trustees to deal with some of the biggest challenges facing boards.  Please click here to see the current seminars.

Priests House Museum

AIM Hallmarks Awards

AIM members in England can now apply for a grant of up to £12,000 through the new AIM Hallmarks Awards.

Funded by Arts Council England through AIM’s National Portfolio Organisation funding, the AIM Hallmarks Awards will provide grants totalling around £55,000 each year over the next four years and are available in two strands:

Main grants of £4000 to £12000:  will enable museums to implement the key ideas of the AIM Hallmarks. We will support projects that have an impact on museums’ ways of working, culture, strategy or business model. These will be open to all Accredited AIM member museums in England.

Small grants of £3000 – £6000: will support museums to improve their financial sustainability through either cost saving or income generation. These will only be open to Accredited AIM member museums in England in AIM’s small museum category (that is, museums with up to 20,000 visitors a year).

The closing date for the first round of both strands will be 20 November 2018. There will be one further round in each of the years 2019 – 2021.

Further information can be found on the AIM Hallmarks Awards webpage

Guidance & Grants

AIM offers a range of grants for members

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AIM Success Guides

Take a look at our series of useful guides for museums and heritage organisations