Understanding your audiences

Museums rely and thrive on visitors; but how do we engage with them in time of lockdown? Who is our audience now, and what do they want and need? The situation calls for museums to be resilient, adaptive and find new ways of working. However, we still need to follow a process – planning, listening and talking to people, analysing this, acting upon it and then reviewing again.

Join our online forum with Emma Parsons to talk through the issues. Emma is a freelance Arts and Heritage Consultant who aims to put audiences at the heart of planning. She has just written the new AIM Success Guide Understanding Your Audiences and she will lead a discussion around how to best address this in our current situation.

To book a place at this Hallmarks at Home session, email Margaret Harrison on Margaret@aim-museums.co.uk