Please Contribute To The Economic Impact Of Independent Museums Survey

SS Great britain
Image: SS Great Britain

Since it was first published in 2010 and revised in 2014, the AIM ‘Economic Impact Assessment’ Toolkit has helped museums all around the UK demonstrate the value they bring to their local economies.

The toolkit enables independent museums – AIM members and non-members – to assess the economic impact of their museum through tourism, employment and spend on goods and services. It has also been used by Local Authority museums as well as by independent ones.

With independent museums needing to make the case for their value in every way they can, the AIM Economic Impact Assessment Toolkit has never been more needed, so we are asking AIM members (and non-members that are independent) to complete a short survey to help us strengthen the evidence about the economic role of independent museums.

“We know that the Economic Impact Assessment toolkit has been incredibly useful for so many AIM members and we want to make sure that it continues to be an effective advocacy tool in the future,” said Emma Chaplin, Director, AIM.

AIM has appointed DC Research in partnership with Durnin Research to revise the toolkit and to carry out this survey as part of their work. “The findings from the study will provide an up-to-date analysis of the overall economic contribution of the independent museum sector to the economy – and this evidence will help support museums in making the case for resources and investment from funders both within and beyond the heritage and cultural sectors,” said Dr Stephen Connolly, Director, DC Research Ltd.

We would be grateful if you could complete this survey by no later than Friday 3 May 2019 – it should only take around 10 minutes to complete.

The survey can be found at:

The Economic Impact Of Independent Museums Survey

Your time is very much appreciated. Please consider sharing the survey link with colleagues to help increase responses.

All participating museums will receive a copy of the final report and the updated impact toolkit for your own use.

Please click here for the current AIM Economic Impact Of Independent Museums toolkit.

If you have any questions about the survey or about the study, please contact DC Research via Dr Stephen Connolly:, 01228 402320 / 07501 725114.


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