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Hallmarks at Home – Understanding your audiences
Where: Zoom online forum
Time: 11:00 - 12:30
Museums rely and thrive on visitors; but how do we engage with them in this new climate ? Who is our audience now, how can we connect and capture insights, what do they want and need ? The situation calls for museums to be resilient, adaptive and find new ways of working. However, we still need to follow a process – planning, listening and connecting with people, analysing this, acting upon it and then reviewing again.
Join our online discussion forum with Emma Parsons to talk through the issues. Emma is a freelance Arts and Heritage Consultant who aims to put audiences at the heart of planning. She wrote the new AIM Success Guide – Understanding Your Audiences – and will lead a discussion around how to best address this in our current situation.
11am – 12.30pm Wednesday 10 March.