Hallmarks at Home – Understanding your audiences

Museums rely and thrive on visitors; but how do we engage with them in this new climate ? Who is our audience now, how can we connect and capture insights, what do they want and need ? The situation calls for museums to be resilient, adaptive and find new ways of working. However, we still need to follow a process – planning, listening and connecting with people, analysing this, acting upon it and then reviewing again.

Join our online discussion forum with Emma Parsons to talk through the issues. Emma is a freelance Arts and Heritage Consultant who aims to put audiences at the heart of planning. She wrote the new AIM Success Guide – Understanding Your Audiences – and will lead a discussion around how to best address this in our current situation.

11am – 12.30pm Wednesday 10 March.

Click here to book your place on Zoom>> 

With support from Art Fund.