Benchmark Your Museum’s Financial Performance For Free


AIM members can now discover how their financial processes shape up – for free – by using a benchmarking tool called Finance Count.

You need to be signed up for your free membership of Charity Finance Group to use the tool which will help you understand and evaluate your museum’s financial performance.

It’s a bespoke service, and you select which museums and charities you’d like to benchmark against. You will receive a unique scorecard, as well as a report which takes a deep dive into the sector-wide findings.

Finance Count will help you plan, by providing you with a clear picture on exactly how your museum compares to others.

The database will be open to you for 18 months, giving you time to review the results. You will be given a one on one call with analyst experts who help you to interpret the data and create your strategy.

Not only that, you will be invited to specialist workshops and training to explore how you can turn the insight into actionable plans, improve your financial management, and save money.

Finance Count registration closes on 30 September so sign up early to secure your place.

“When I put a proposed structure to the trustees it was portrayed with supporting evidence and sensible benchmarks, all clearly documented – a proposal which I expected to be vigorously challenged became a straightforward conversation where everyone was comfortable in the approach and conclusions.” – David Hawes, Finance and Infrastructure Director, Devon Air Ambulance.

How do you sign up?

If you’re already registered as a CFG member – make sure you are logged in to the website, and go to to register.

If you’re not registered as a CFG member yet – it’s absolutely free through your AIM membership. Join up at – it’s quick and easy to do and you’ll be able to access Finance Count and other CFG membership benefits including free and discounted events and training, online resources, publications and industry news.

Finance Count is a financial benchmarking tool for the charity sector delivered in association with Charity Finance Group, Agenda Consulting and Crowe UK LLP.

Celebrate Your ‘History Makers’ With A Grant Of Up To £75,000

Celebrate your museum’s historical figures with a grant of up to £75,000 through the AIM Biffa Award ‘History Makers – People who shaped our world’ programme which is now open for applications from members in England

Advertise A Job Vacancy With AIM

Do you have a museum or heritage sector job vacancy that you would like to promote? AIM can help you find the best candidates for your role by advertising vacancies directly to the sector

Suppliers Directory

Need a product or service? Take a look at the AIM Suppliers Directory

Guidance & Grants

AIM offers a range of grants for members