Tips

Need A new Website? A Special Offer For AIM Members

An effective website can help boost visitors to your museum by showing them what you have to offer and why they should visit you. AIM Associate Suppliers, Heritage Creative, have developed a…

Using Customer Journey Maps To Enrich Your Museum Visitor Experience

You think you might know what your museum visitors want when they come to you – but how can you be sure? If you want to get an insight into how your visitors think before they even step foot over…

Your Museum Membership Scheme: How To Recruit, Retain And Engage Your Audiences

Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…

Ground-Breaking Virtual “Tour” Opening Up Geevor’s World Heritage Tin Mine

A pioneering 360-degree virtual reality tour launched today (Friday 19 July) at AIM members – the historic Geevor Tin Mine in Cornwall. The new VR tour is op…

Using Sentiment Analysis To Immediately Improve Your Museum Visitor Experience And Grow Revenues

Data, information, fresh knowledge and insights are the lifeblood of any organisation and AIM member museums can now benefit from a new service from P…

Data, Visitor Behaviour and Experience: Case Study And Tips To Improve Your Museum

Each year, we like to highlight some of the exhibitors that are attending AIM National Conference so that our delegat…

How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors

As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…

‘Sustainability – A Seven-Point Approach’

Sustainability lies at the heart of independent museums, but what can AIM members do to ensure a holistic approach? AIM Associate Supplier members, …

The Art Of Gifts In Wills: Five Tips To Drive Your Legacy Fundraising

The following is a guest article for AIM written by Valerie Harland. Valerie has over 30 years of experience as a fundraiser in the UK and New Zealand and is a Trustee at AIM members, the Clifton S…

AIM Energy Action Group Launches New Energy Audit For Museums

The Government is targeting energy efficiency as a way of reducing UK wide energy demand and is urging organisations to act by exploiting energy efficient equipment and processes. Museums ca…

Got A Museum Shop? Read The Latest Update On Toy Safety

Many AIM members have museum shops that sell products for children, so how can you be sure that what you are selling is safe? AIM Associate Supplier members – …

Diversifying Your Museum’s Income Through Trading

Diversifying Your Museum’s Income Through Trading by Jane Askew As the funding environment for charities becomes increasingly constrained many charities are seeking to d…