Tips

Have You Googled Your Museum Recently?

If you have recently searched for your museum online, then the chances are that you have seen what Google calls a Knowledge Graph or Knowledge Graph Panel which appears as a block of information ab…

Protect Your Museum From Energy Scams, Cold-Calls And Phishing Emails

Has your museum been contacted by bogus energy suppliers recently? Here at AIM and the AIM Energy Action Group, we have been receiving an unusually high number of reports of fake calls related to u…

Copyright Enforcement And Using Images At Your Museum

If you are updating your marketing materials at your museum or sourcing new photos for your museum website, it can be easy to accidentally use copyrighted images by mistake. But behind every photog…

Updated AIM Quick Guide: Donation Boxes In Museums

Since its initial launch in 2015, the AIM Quick Guide to ‘Donation Boxes in Museums’ has often been cited by…

Six Ways To Reduce Water Consumption In A Museum

With the colder months approaching, if your museum needs energy saving or purchasing advice, please don’t forget that joining the …

Guest Article: Think Like A Business

Lesley Kendrew, a Charity and Not for Profit Partner at BHP – one of the largest independent firms of Chartered Accountants in the North – has written the f…

Is Your Museum Ready For Strong Customer Authentication (SCA) Compliance?

On the 14th September, the EU’s Second Payment Services Directive comes into effect, changing the way in which all customer to business transactions are processed. Regardless of the Br…

Need A new Website? A Special Offer For AIM Members

An effective website can help boost visitors to your museum by showing them what you have to offer and why they should visit you. AIM Associate Suppliers, Heritage Creative, have developed a…

AIM E-News 2 August 2019

AIM News Celebrate Your ‘History Makers’ As Round 4 Of The AIM Biffa Award ‘History Makers’ Programme Opens For Applications In England Cel…

Using Customer Journey Maps To Enrich Your Museum Visitor Experience

You think you might know what your museum visitors want when they come to you – but how can you be sure? If you want to get an insight into how your visitors think before they even step foot over…

Your Museum Membership Scheme: How To Recruit, Retain And Engage Your Audiences

Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…

Ground-Breaking Virtual “Tour” Opening Up Geevor’s World Heritage Tin Mine

A pioneering 360-degree virtual reality tour launched today (Friday 19 July) at AIM members – the historic Geevor Tin Mine in Cornwall. The new VR tour is op…