The ‘AIM Hallmarks of Prospering Museums’ are a framework to help museums and heritage organisations throughout the UK. The Hallmarks identify characteristics that are typical of successful heritage organisations and enable them to prosper and thrive.
Many museums look quite similar on paper – in terms of their size and scale, their income and visitor numbers. Yet some stand out as thriving, full of energy and ideas and with great connections to their audience and the wider community. The AIM Hallmarks capture the range of factors that make the difference and help museums to prosper.
Scroll to the end of this page to discover more about each of the AIM Hallmarks and how they can be used to support your organisation.
How were the AIM Hallmarks developed?
The AIM Hallmarks distil and share the experience of two generations of leaders of these independent, innovative and imaginative museums, combined with respected thinking and research. Since they were first published in 2015, AIM has worked with museums and heritage organisations across the UK to put the ideas in the Hallmarks into practice.
Our publication, Preparing to Prosper shares the experience of museums that have used the AIM Hallmarks, and suggests different ways of using the Hallmarks with your museum.