AIM Hallmarks

Firing Line
Firing Line
Wheal Martyn
Wheal Martyn
Royal Crown Derby Museum
Royal Crown Derby Museum
What are the AIM Hallmarks?

What are the AIM Hallmarks?

 

The ‘AIM Hallmarks of Prospering Museums’ are a framework to help museums and heritage organisations throughout the UK. The Hallmarks identify characteristics that are typical of successful heritage organisations and enable them to prosper and thrive.

Many museums look quite similar on paper – in terms of their size and scale, their income and visitor numbers. Yet some stand out as thriving, full of energy and ideas and with great connections to their audience and the wider community. The AIM Hallmarks capture the range of factors that make the difference and help museums to prosper.

Scroll to the end of this page to discover more about each of the AIM Hallmarks and how they can be used to support your organisation.

How were the AIM Hallmarks developed?

How were the AIM Hallmarks developed?

The AIM Hallmarks distil and share the experience of two generations of leaders of these independent, innovative and imaginative museums, combined with respected thinking and research. Since they were first published in 2015, AIM has worked with museums and heritage organisations across the UK to put the ideas in the Hallmarks into practice.

Our publication, Preparing to Prosper shares the experience of museums that have used the AIM Hallmarks, and suggests different ways of using the Hallmarks with your museum.

Download the framework: The AIM Hallmarks of Prospering Museums

Some of the ideas which underpinned the AIM Hallmarks Leaders and Enablers Programmes have been distilled into a PDF which you can download by clicking Concepts & Insights From The AIM Leaders And Enablers Programmes

Find out more about the AIM Hallmarks

Find out more about the AIM Hallmarks

To find out more about the AIM Hallmarks, please contact Helen Wilkinson, AIM Assistant Director.

The AIM Hallmarks programme from 2015 to 2018 was supported by Arts Council England through the Museums Resilience Fund.

 

AIM Hallmarks Programme

How can the AIM Hallmarks of Prospering Museums help AIM member museums to prosper and thrive?

AIM Grants

AIM can offer member museums a variety of grants to support different areas of your work

Book for AIM National Conference 2018

Click here to go direct to the booking page for AIM National Conference 2018

Contact Us

Get in touch with AIM by phone or email

  • Purpose

    Know, articulate and embrace your ‘purpose’

  • Leadership & Culture

    Create an organisational culture that can readily adapt and respond

  • Governance

    Consciously practise Good Governance following Charity Commission and AIM Guides

  • Innovation & Risk

    Be adaptive, resourceful and prepared to take risks

  • Awareness & Networks

    Take part in varied, active networks and partnerships and have good external awareness

  • Visitor Focus

    Understand your visitors and supporters,especially the visitor experience, and invest in its improvement

  • Collections

    Collect, guard and make accessible your collection

  • Finance

    Be financially resilient andwell-managed as a charitable business

AIM Hallmarks Programme

How can the AIM Hallmarks of Prospering Museums help AIM member museums to prosper and thrive?

AIM Grants

AIM can offer member museums a variety of grants to support different areas of your work

Book for AIM National Conference 2018

Click here to go direct to the booking page for AIM National Conference 2018

Contact Us

Get in touch with AIM by phone or email