AIM Hallmarks at Home

The AIM Hallmarks of Prospering Museums are a framework to help museums and heritage organisations throughout the UK. The Hallmarks identify characteristics that are typical of successful heritage organisations and enable them to prosper and thrive.

Hallmarks at Home takes the existing principles and applies them to the recovery and reopening of the museum sector post-coronavirus. This programme of online events is intended to help AIM members get into the best position to prosper and thrive in the long-term.

The following timetable shows the Hallmarks at Home programme of online webinars available to AIM members:

Digital Heritage Lab one-to-one surgeries

(provided by AMA)

Find out more here
Good governance in a time of crisis11am Friday 29 May
Fundraising forum for museums in the East of England

(register with SHARE Museums East)

11am Monday 1 June
NCVO/CFG Financial management and accessing government funding

Register with NCVO

2pm Monday 1 June
Fundraising forum3pm Wednesday 3 June – FULL
Understanding Your Audiences for museums in the East of England

(register with SHARE Museums East)

11am Tuesday 9 June
Fundraising forum11am Thursday 11 June

All Hallmarks at Home events take place via Zoom. Please note, places are limited at each event.

To book a place at any of the above events, please email Margaret Harrison on (unless otherwise stated above) with your AIM membership number. If you don’t know your membership number, please provide your full organisation name.

Attendee feedback

This is what some of the attendees of previous Hallmarks at Home have said about the session they attended:

Fundraising forum: 

“It more than met my expectations – Judy gave some brilliant advice that I hadn’t thought about. It was clever to be asked to submit our query/issue in advance so that it felt as though an answer had been prepared and thought through. I thought the size of the group was good too. I’ve followed up by writing to potential funders for our capital project with an update about the Society and that as an independent organization we are in good financial health and ready to go with the project when life comes back to normal.”

Caroline Worthington, Director, Royal Society of Sculptors.

“It is always good to hear Judy’s take on things and she always drops in the odd gently challenging question to ask yourself. It was really helpful to hear other people’s situations. There were one or two things that others were doing that we have put in our mix and being able to communicate to my team/trustees about what others are doing is very empowering for us all.”

Glynis Powell, General Manager, Castle Bromwich Hall and Gardens.

Good governance in a time of crisis:

“I found the Good Governance presentation informative and have forwarded this to the Chair to share where appropriate with other Board members. I have also quoted it in a discussion document I have just prepared for the Board on the challenges, financial and otherwise, our museum is facing – particularly the emphasis that the Trustees’ primary legal responsibilities, in terms of resources, includes staff and the charity’s reputation, both of which should be considered alongside financial responsibilities.”

Caroline Frances-King, Museum Manager, Museum of East Asian Art.

“It was really useful, both in a general governance sense but also specifically relating to adapting to the lockdown. As a direct action we have started minuting our fortnightly zoom board meetings as this was flagged up as essential to ensure a clear audit trail of decisions was continued during lockdown.”

Ben Whittaker, Museum Manager, Fleetwood Museum.

Understanding your audiences: 

“I found the forum really useful in bouncing ideas back and forth, chatting to other people in similar museums. I have also attended the funding forum so will continue to take advantage of the options offered by AIM.”

Charlotte Morgan, Museum Manager, Cynon Valley Museum.



AIM Special Events – Preparing To Prosper: Making a Difference With The AIM Hallmarks