AIM E-News 8 October 2018

Bridport Museum
Bridport Museum

AIM News

Free Gift Aid Webinar – Last Chance To Register!

Gift Aid can be confusing, so don’t miss out on securing your place on our upcoming Gift Aid webinar in partnership with Charity Finance group and get all your Gift Aid questions answered.

The webinar is free and will take place on Monday 15 October from 12 -1pm and will be hosted by CFG’s Policy Manager, Richard Sagar.

Places are booking up fast and booking will close on Wednesday at 12pm. Simply email: to reserve your place along with any Gift Aid questions you would like to see answered.

Apply To AIM Prospering Boards

Could your board benefit from expert support? AIM Prospering Boards works with boards to help them strengthen their leadership, work more strategically or deal more effectively with emerging challenges.

It offers one-to-one consultancy advice to boards and trustees from a group of highly skilled specialists. Boards can access up to 8 days support from a specialist governance consultant, to work on the aspects of board development that matter most to them.

Each package of support is designed around the needs of an individual museum, so Prospering Boards can help the most experienced boards, as well as those at a more challenging stage of development. Find out more and apply today at: AIM Prospering Boards

Special AIM Event For Chairs: Being An Effective Chair

At AIM, we know that the role of Chair although rewarding can be lonely. In a smaller organisation, there is often little resource to support the Chair and limited time to reflect on the nature of the role.

AIM has worked with the Association of Chairs to bring AIM members a workshop on 29 November 2018, 11am – 3pm in Birmingham to provide you with practical guidance and tools to help you be more effective in your role.

Lunch will be provided. Places cost £20 each and travel bursaries to support the cost of travel are available from the Association of Chairs when booking for the event.

AIM Members In England: Get A Grant Of Up To £12,000

AIM members in England can now apply for a grant of up to £12,000 through the new AIM Hallmarks Awards – but be quick – because the next closing date is 20 November.

The AIM Hallmarks Awards will provide grants totalling around £55,000 each year over the next four years and are available in two strands: Main grants of £4000 to £12000 and Small grants of £3000 – £6000. Discover how to apply: AIM Hallmarks Awards

Want Free Financial Advice For Your Museum?

Save your museum money and sign up today for FREE membership of the Charity Finance Group. All AIM members across the UK are eligible to join and you can add as many of your staff, volunteers and trustees as you wish at no charge.

Hundreds of AIM members have now signed up to take advantage of a range of publications, services and support from Charity Finance Group so don’t delay, sign up today!

AIM Training Grants

We have just released new funding via the AIM Training Grants. Our Training Grants help to support member museums in developing the skills and expertise of their staff and trustees. We can grant aid fees for courses, conferences, museum study visits and mentoring placements with grants of up to £300. Funding until the end of the year for these grants is limited, but you can apply and check eligibility here.


News From The Charity Finance Group

As part of our new partnership with the Charity Finance Group, we will regularly feature news and updates from CFG here in the AIM E-News that will benefit our members. To activate your free membership of the CFG please visit

AIM And CFG Survey – Your Finance Questions In Our Dedicated Event

We want to get your thoughts on the big finance issues affecting you and your organisation, so please fill out the AIM CFG survey here. Charity Finance Group is planning a dedicated event for AIM members as part of our three-year partnership, and to do this we want to ensure we’re addressing the major challenges you’re facing, so we can support you as much as possible in this event. It only takes 1 or 2 minutes to complete – we’d love to hear your thoughts.

Advanced Charity Finance Workshop – Bristol

An interactive day looking at some of the more complex areas of charity finance. Explore a combination of case studies and group work to review how to use your accounts effectively and to address some key risks surrounding tax and VAT. Runs 6 November in Bristol.


Other News And Events

Arts Council England: Consulting On The Next Ten Years

After gathering and analysing a wide range of evidence, and holding conversations with the public and with stakeholders, Arts Council England have identified a series of proposed outcomes that they believe they should aim to achieve by 2030. They are now running a new consultation to gain feedback on their proposed outcomes and AIM actively encourages our members in England to complete the survey here.

DCMS Publish Action Plan And Partnership Framework

An Action Plan and Partnership Framework were published by DCMS last week. You can find the Museums’ Partnership Framework here and the Museums Action Plan 2018 here. The accompanying blog from Neil Mendoza can be found on the DCMS blog.

5 Simple SEO Tips To Get More Visitors To Your Museum Website

Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more likely to gain online visitors and you can then convert these views into paying customers. But where do you start with SEO – especially if you have never utilised it before? We spoke to Harry O’Connor, CEO of AIM Associate Suppliers and website developers, Heritage Creative, to get some easy top tips that you can implement immediately to see results.

Heritage Alliance – Heritage Debate ‘Diversifying Heritage In The 21st Century’

This years’ debate will be centred around the challenge ‘how do we get more diverse audiences to connect with heritage?’ Attendees will hear from a range of speakers who will discuss class, disability, LGBTI+, BAME, women and youth in relation to the sector, exploring ways we can greater achieve better inclusion in terms of workforce diversity, public engagement and the narrative of collections/material culture and locations. Runs 23 October in London. AIM members can buy tickets at Heritage Alliance member rates.

Workshop: Messing About At The Museum: Radical And Serious!

The Happy Museum’s Playful Places network is pleased to announce details of our next workshop which will take place at Chester Zoo on Monday November 5th. If you are interested in finding ideas and support to provide better opportunities for play at your venue, then this event is for you.

Association For Heritage Interpretation: Heritage Interpretation (Applied) Course

If you want to develop your understanding and application of interpretive good practice, then this course is for you! Led by Sarah Oswald, a creative coach with over 20 years’ experience in heritage interpretation this course is designed to give participants a thorough understanding of the practice of heritage interpretation and how to apply it to their sites, collection or interests. Runs Tuesday 13 November 2018 at The Clifton Pavilion, Bristol Zoo Gardens.

Let’s Get Real Conference 2019 – Connecting Digital Practice With Social Purpose

In order to remain relevant for audiences, arts and heritage organisations need to connect digital practice with social purpose. Join Culture24 at the Let’s Get Real Conference to learn from inspiring speakers working within and beyond the cultural sector to bring these areas together. Sessions will combine strategic ideas and practical recommendations, equipping you with knowledge, actions and new ways of thinking about your digital work. Runs Wednesday 30 January, 10am – 5pm, Wellcome Collection, London

And Finally… Disgusting Food Museum To Open In Sweden

With an appetising collection of foodstuffs including rotten shark (a delicacy in Iceland) and maggot cheese from Sardinia, the new Disgusting Food Museum will open in Malmo on 31 October. The exhibit has 80 of the world’s most disgusting foods. Adventurous visitors will appreciate the opportunity to smell and taste some of these notorious foods. Do you dare smell the world’s stinkiest cheese? Or taste sweets made with metal cleansing chemicals?



Marketing Director – Brooklands Museum, Surrey

Brooklands Museum is seeking to appoint a Marketing Director. This new position will be a key part of the senior leadership team. The Marketing Director will work with the existing marketing department to grow the museum’s visitors through a programme of research, brand development and by devising a new pricing and marketing strategy, which will reach out beyond the existing core audiences of enthusiasts and families.

It is an exciting time to join the museum. Over the next 12 months we will be reviewing our strategic priorities, master-plan and operations, with a view to significantly increasing visitor numbers and completing substantial new capital projects in the coming years. The Marketing Director will play a key role in shaping the museum’s plans. Applications close 10am on 16 October 2018. Marketing Director – Brooklands Museum, Surrey

Chief Operating Officer – The Mary Rose Trust Portsmouth

Mary Rose has attracted over 1.7m visitors since 2013 and is now working towards becoming a ‘Must Experience British Icon’. An exemplar of good practice across areas such as visitor experience, learning, interpretation and research, the Trust now seeks to drive the next stage of innovation and product development to safeguard Mary Rose for future generations.

Reporting to the CEO and operating as part of the Senior Leadership Team, the new role of Chief Operating Officer will be responsible for developing and driving forward a customer centred and commercially driven organisation, leading and managing the team responsible for the effective delivery of the Mary Rose Trust’s heritage attraction operations. Applications close 19 October. Applications via Berwick Partners Chief Operating Officer – The Mary Rose Trust Portsmouth


AIM Services For Members

Need A Reputable Supplier Of Products Or Services For Your Museum?

If you are looking for a product or service for your museum, then take a look at the handy AIM Suppliers Directory. Featuring a comprehensive list of consultants, insurers, exhibition and display companies – plus a range of other museum related businesses – our Associate Suppliers have been checked by us for quality and reliability. Recent AIM Associate members that have joined us include: Leach Studio (Design), Jam Creative Studios (digital and interactives), Paddy McNulty Associates (consultants) Heritage Creative (Web Design) and Blackwall Green (Insurance).

AIM Member Trustee Vacancies

Don’t forget that you can advertise your Trustee vacancies with AIM. Please visit our Trustee webpage, download a vacancy form and email it to

Have you got some spare time to become a Trustee at an AIM member organisation? Click here to see the latest AIM member Trustee Vacancies

Advertise Jobs With AIM

AIM can promote your job vacancies and tender opportunities in E-News and across all AIM social media channels for just £50. With 4,500 people signed up for E-News and over 15,000 followers on social media, AIM can help find you the best candidates for your vacancies. For more information, please click here.

Advertise in the AIM Bulletin

Advertising your products or services in the AIM Bulletin is an extremely effective – and indeed cost-effective – way to reach 1,200+ independent museums and heritage organisations. Rates are very reasonable, a free listing on the AIM website is included and supporting editorial in the Bulletin may also be available. The copy deadline for the December issue is 25 October 2018. Contact Sassy Hicks on for more details.

 Subscribe To The AIM Trustee Newsletter

If you are a heritage sector Trustee, you can receive our free bimonthly governance newsletters direct to your email by signing up. Please email:

Subscribe To AIM E-News

To receive each edition of the AIM E-news direct to your inbox, please visit The process takes seconds and you will be instantly added for all future updates.

Get In Touch With AIM

For publishing news items in the AIM E-News and across our digital platforms please contact:

AIM E-News Editor – Sassy Hicks

Or if you prefer to contact an individual member of staff, please visit: AIM Contacts


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