AIM E-News 2 August 2019

National Tramway Museum
National Tramway Museum

AIM News

Celebrate Your ‘History Makers’ As Round 4 Of The AIM Biffa Award ‘History Makers’ Programme Opens For Applications In England

Celebrate your museum’s historical figures with a grant of up to £75,000 through the AIM Biffa Award ‘History Makers – People who shaped our world’ programme which is now open for Round 4 of funding applications. Grants cover both capital and revenue expenditure and you will receive full support from AIM in promoting your project.

Applications for Expressions of Interest are now open and close 2 October 2019. You can submit an EOI as soon as you are ready. Our panel will decide which projects to progress to a full application on a rolling basis between now and 2 October. Full applications must be received by 31 October 2019. Full information – including eligibility – can be found at: AIM Biffa Award History Makers.

Have You Got Your FREE CFG Membership Yet?

Does your museum need support with any financial matters? Do you have any questions about any aspect of your finances? Thanks to funding from Arts Council England, AIM has bought bulk membership of the Charity Finance Group for all AIM members across the UK to support you and your teams to develop better financial management for your organisation.

So, if you are puzzled by Gift Aid, confused by tax or perplexed by pensions, make sure your museum takes advantage of this AIM membership benefit! It takes just seconds to sign up and you will then receive a host of benefits including free access to CFG’s helplines, discounts and early bird access to CFG’s extensive events, conferences and training programme and CFG’s monthly magazine Finance Focus and an annual Economic Outlook Briefing emailed to you.

In addition, you can add as many staff members, volunteers or Trustees at no extra charge – so what are you waiting for? Join CFG today for free!

AIM Members In England – Need A Grant Of Up To £12,000?

Supported using public funding by Arts Council England, the AIM Hallmark Awards are available for AIM members in England in two strands: small grants (£3000 – £6000) and main grants (£4000 to £12000).

The awards will positively impact on museums’ ways of working, culture, strategy or business model or will support museums to improve their financial sustainability through either cost saving or income generation. For full information, some useful case studies of previous grant recipients and how to apply, please visit: AIM Launches Hallmarks Awards In England For 2019. The closing date for both strands will be 20 November 2019.

Funding For Conservation Projects – Closes 30 September

Does your museum need financial or practical support for a conservation project? Don’t forget that the next deadline for the AIM Collections Care Audits, AIM Remedial Conservation Scheme and AIM Collections Care Scheme is 30 September. These grants are open to AIM members across the UK and are made possible thanks to funding from The Pilgrim Trust.

AIM Associate Supplier Article: Using Customer Journey Maps To Enrich Your Museum Visitor Experience

You think you might know what your museum visitors want when they come to you – but how can you be sure? If you want to get an insight into how your visitors think before they even step foot over your museum doorstep, then devising ‘Customer Journey Maps’ as part of your business and marketing planning can really pay off.

These mapping exercises have been long used by Marketing teams and in the hotel and travel industry and they can also help independent museums to get into the minds of their customers. But where do you start? Professor Paul A. Phillips, Founder and CEO of AIM Associate Suppliers, PitonsAnalyticsPlus, has written this overview and top tips to help your museum make the most of Customer Journey Maps.


News From The Charity Finance Group

As part of our new partnership with the Charity Finance Group, we will regularly feature news and updates from CFG here in the AIM E-News that will benefit our members. To activate your free membership and to add members of staff, trustees or volunteers at no cost, please visit

How To Manage Your Employees’ Performance

Covering the latest in employment law and taking a look at how to track performance and motivate your team, this is a free session for AIM members signed up with CFG. It’s in Cardiff on 11 September – reserve your place at

Tax VAT And Gift Aid Conferences – Your Questions Answered!

Brush up on your technical knowledge, troubleshoot any tax problems, and explore opportunities to maximise your income streams. These one-day events, which complement Gift Aid Awareness Day, bring together the leading charity tax experts to discuss. They’re coming to Birmingham, Newcastle and London this autumn – AIM members who have signed up with CFG also receive early bird discount. Book now

Signed Up With Charity Finance Group Yet?

The CFG team loved meeting everyone at the AIM National Conference this June! If you’ve not signed up with CFG yet to access our benefits, it’s free to do through your AIM membership. Find out more about what we do and register now


Other News

Character Matters: Annual Summary 2018 – 2019

The UK Museums Workforce Steering Group was established in response to the Character Matters Research and Report – Attitudes, Behaviours and Skills in the UK Museum Workforce (published 2016). One year on from the Character Matters Delivery Plan, the steering group has developed an Annual Summary 2018-2019 which can be downloaded here.

Your Museum Membership Scheme: How To Recruit, Retain And Engage Your Audiences

Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips for AIM members to help your museum membership scheme be a success!

Charities Given Boost To Measure Outcomes Thanks To The National Lottery

Small and medium-sized charities, community groups and voluntary organisations will now be able to access free support when it comes to monitoring and measuring their impact. The National Lottery Community Fund has just launched a new index tool of existing outcome frameworks and indicators as an open resource for the sector.

Instagram Launches Donation Stickers For Charities

Charities and their supporters in the UK can now create 24-hour fundraising campaigns in Instagram Stories using a new Instagram donation sticker with 100% of the money raised going to the charity concerned, reports Charity Digital. Any Instagram user who views the fundraiser can click on the donation sticker to give to the charity without ever leaving Instagram. There are currently an estimated 24 million Instagram users in the UK. Find out more on Charity Digital.

Is Your Museum Mobile Advertising Ready?

By 2025, 73% of all internet users are anticipated to be accessing the web solely through their smartphones, so now is a good time to ensure that your museum or heritage site is ahead of the game and embracing mobile advertising. If you aren’t sure where to start, this handy guide by ClickZ can help you.

Survey: Virtual Reality For Museums, Libraries And Galleries

An Innovate-UK-funded project is looking for the opinions of staff at museums, libraries, galleries and other visitor institutions with experience – or just an interest in – working with virtual, augmented or mixed reality. As a thank you, they will be giving away an Oculus Quest (a standalone VR headset) to the organisation of one respondent picked at random. The survey should take 15-20mins to complete at most, and will be open until Monday the 19th of August at 12pm. Enter the survey at this link.

Open Now: Fundraising Culture Change Programme

Designed for arts, culture and heritage organisations experiencing substantial transition or change, the programme supports leaders and inspires teams to work collaboratively towards a sustainable increase in fundraising and income generation. Expressions of Interest are now welcomed for the 2019-20 programme by 12.00pm (noon) on Friday 23 August.

Booking Now: Museums+Tech 2019: Openness

How can museums and other cultural organisations be more open in terms of their collections and processes, is openness always desirable, and what barriers might we have to overcome for truly open digital cultural heritage? For more information about this one-day event run by Museums Computer Group in London on 18 October, please click here.

Ground-Breaking Virtual “Tour” Opening Up Geevor’s World Heritage Tin Mine

A pioneering 360-degree virtual reality tour launched recently at AIM members – the historic Geevor Tin Mine in Cornwall. The new VR tour is opening-up this part of the Cornish mining World Heritage Site for the first time to a wider variety of visitors of more ages and abilities.


Funding And Finance

New Conservation Grants Of Up To £50,000 From Art Fund

Art Fund have just announced a new, dedicated conservation grants programme for public museums, galleries and historic houses in the UK. Grants are available from £5-£50K Art Fund Conservation Grants

Headley Fellowships With Art Fund

A three-year funding programme launched in 2018 by The Headley Trust and Art Fund to give curators the opportunity to further develop specialist knowledge. It enables curators to take time away from their day-to-day responsibilities to carry out in-depth research into their museum’s collection, with funding provided to backfill their post either full-time for six months or part-time for a year. Applications close 7 October. More information at: Headley Fellowships

The Finnis Scott Foundation (Art and Art History)

The Trustees can make grants for any charitable purpose, but their present policy is to focus grant-making in the areas of horticulture and plant sciences, as well as fine art and art history. Grants are up to £10,000 and the next closing date for applications is 20th September 2019.

The Ashley Family Foundation (formerly The Laura Ashley Foundation)

The Foundation are keen to fund good small scale arts and community projects in England and Wales and welcome proposals from community museums, organisations, farms and gardens for funding for arts subjects. Applications for the next round must be received by 31st August 2019 and will be considered at the October meeting of 2019.



Learning Officer – Port Sunlight Village Trust

PSVT has recently secured funding from AIM Biffa Award through their History Makers programme to create an exciting new gallery in Port Sunlight which will launch in early summer 2020. We want to bring the story of William Lever to life – exploring his innovative thinking, impact and legacy – making it relevant and fun for local families and schools. The project will be transformative, effectively doubling the size of Port Sunlight Museum’s existing visitor offer. It also presents a unique opportunity to test out new ideas and ways of working which will inform future audience development activity and interpretive master planning.

We are seeking to recruit a Learning Officer to join the project team at a critical stage in the gallery’s development. You will ensure that the needs of families and primary schools are met by helping to shape the content of the new gallery and through the development of formal and family learning programmes. You will also lead a co-production project, working with two local primary schools to create their own displays for a section of the gallery and to build a sustainable relationship for the future. Applications close 14 August and all information can be found at:

Learning Officer – Port Sunlight Village Trust

Head of Commercial and Operations – The River & Rowing Museum

Are you a skilled and successful commercial professional with operational experience in search of a new challenge? The River & Rowing Museum is a dynamic independent museum celebrating its 21st anniversary this year. We need your skills to help deliver our new Forward Plan and vision to bring the river to life. Reporting to the Director, the Head of Commercial and Operations has direct responsibility for key areas that underpin the museum’s activities. You will lead a talented team committed to delivering on targets to significantly raise the Museum’s commercial income and providing an excellent visitor experience and well-maintained facilities. Applications close 9am Monday 19 August. Interview date Wednesday 28 or Thursday 29 August. A full job pack and application can be downloaded from

Head of Commercial and Operations – The River & Rowing Museum

Head Of Engagement And Curation – National Coal Mining Museum

We are looking for an innovative, passionate and energetic person to lead the Curatorial team. Reporting to the Engagement/Mine Director, this person will be responsible for directing the work of the Curatorial Department holding responsibility for the collections, learning and library services.

The post holder will be responsible for the formulation of the strategic development of the department and will contribute to the policy framework and long-term development of the organisation as a whole. In this post employee engagement will play a significant role. Applications close 6 September. All information can be found at:

Head Of Engagement And Curation – National Coal Mining Museum


AIM Services For Members

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Need A Reputable Supplier Of Products Or Services For Your Museum?

If you are looking for a product or service for your museum, then take a look at the handy AIM Suppliers Directory. Featuring a comprehensive list of consultants, insurers, exhibition and display companies – plus a range of other museum related businesses – our Associate Suppliers have been checked by us for quality and reliability. Recent AIM Associate members that have joined us include: Heritage Creative (museum website design), Hallett Independent (Insurance), Jarrold Publishing (Publishing), Blackwall Green (Insurance), ZMMA (Exhibition Display & Storage Systems), PitonsAnalyticsPlus (PAP) (data analytics and business transformation consultancy), Touchstone Services (Energy Consultants and AIM Energy Action Group), DC Research (Consultants), Laura Crossley (Consultant), Pip Organic (Catering/Retail), Piranha Creative (Interactives), IE Digital (website design and development), Bryn Jones Associates (consultants), 123 Send (card payments systems)

AIM Member Trustee Vacancies

Don’t forget that you can advertise your Trustee vacancies with AIM. Please visit our Trustee webpage, download a vacancy form and email it to

Have you got some spare time to become a Trustee at an AIM member organisation? Click here to see the latest AIM member Trustee Vacancies

Signup For Our AIM Trustee Newsletters

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Advertise in the AIM Bulletin

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Celebrate Your ‘History Makers’ With A Grant Of Up To £75,000
Celebrate Your ‘History Makers’ With A Grant Of Up To £75,000

Celebrate your museum’s historical figures with a grant of up to £75,000 through the AIM Biffa Award ‘History Makers – People who shaped our world’ programme which is now open for applications from members in England

Get in touch
FREE membership of CFG!

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Take a look at the latest trustee vacancies at AIM member organisations