Our Director, Emma Chaplin is giving a talk today at the Museums + Heritage Show with Jonathan Durnin of DC Research called: Admission Charges – What Does The Research Tell Us?
12:35 – 1:15pm
Location: Fundraising, Retail + Trading – Theatre 3 at The Museums + Heritage Show
They will present findings from our 2016 UK-wide research study about the impact of charging or not for admissions on museums in the UK (carried out by DC Research on behalf of AIM).
The research assessed the impact of charging on visitor numbers, visitor diversity, museum income, visitor satisfaction and the reputation of the museum – and considered museums that have moved from free to charging, charging to free, as well as those that have varied their pricing strategies.
The research findings and the associated guidance provide useful lessons for museums about the issues to consider when thinking about charging for admissions or not – lessons that are useful for museums in the UK and also internationally.
The research report and the guidance for museums are available in the links below: