AIM Visitor Verdict

AIM’s FREE Visitor Survey Service for independent museums

Improving resilience through visitor experience benchmarking - 

Find out more and sign up now by visiting


Insights from the service can:

Lend weight to funding bids

Help attract and retain sponsors / investors

Help prioritise ways to improve your visitor experience

Identify which aspects of your visitor experience are being delivered best

Guide staff training and briefing of contractors and suppliers

Inform marketing and communications messages and strategy

Inform admissions and other pricing decisions

The service is delivered through an integrated e-survey and online reporting system which updates your survey results in ‘real time’.

Results for individual museums are reported in charts and tables on an anonymised basis and are benchmarked against similar participating museums.

Funded by Arts Council England (ACE) and developed by BDRC Continental in partnership with ALVA (Association of Leading Visitor Attractions), AIM Visitor Verdict is free to AIM members for 2014.

To find out more go to 

or contact Tamalie Newbery

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